Our Story – New Jothi Stores | House of Traveling Goods Since 1968

Chennai, Tamil Nadu, India

House ofTraveling Goods

Five decades of trust, quality, and customer-first service — from one store in Chennai to every corner of India.

Trusted Since 1968

Our Story

A Legacy Built One Bag at a Time

New Jothi Stores LLP is one of Chennai's most enduring names in travel goods — a legacy brand built over five decades of trust, quality, and customer-first service.

Founded in 1968, we began as a dedicated retail outlet serving the everyday traveller. Over the years we grew into a comprehensive House of Traveling Goods, catering to customers across every walk of life.

From school-going students to trekking enthusiasts, from daily office commuters to frequent flyers — our diverse product range has always been designed with one philosophy in mind: equip every journey with confidence.

In 2024, we took our offline expertise online — launching on Amazon.in and then expanding to Flipkart, Jiomart, ONDC and our own website, bringing our trusted products to customers across every corner of India.

"Every bag tells a story of reliability, and every journey begins with confidence in what you carry."
55+
Years of Legacy
1968
Founded in Chennai
5+
Online Platforms
PAN
India Delivery

Milestones

Our Journey Through the Decades

From a single store in Chennai to a pan-India e-commerce brand — every milestone reflects our commitment to growth and trust.

1968
Founded
Established as a trusted travel goods retailer in Chennai, serving the everyday traveller.
1970
Formal Establishment
Official registration and structuring of the company, laying the foundation for growth.
1982
Manufacturing Unit Setup
Launched in-house manufacturing to ensure quality control and product consistency.
1990
South India Wholesale Network
Expanded distribution network to dealers and retailers throughout Tamil Nadu.
2005
Import Stocks
Began importing quality travel goods to broaden the product range and meet growing demand.
2010
Retail Store Expansion
Strengthened retail presence with a dedicated store serving walk-in customers across Chennai.
2024
Launched on Amazon.in
Entered e-commerce with active product listings, reaching customers across India.
2025
Multi-Platform E-Commerce
Extended online presence to Flipkart, Jiomart, ONDC, and other digital marketplaces.
2026
E-Commerce Wholesale Expansion
Extending wholesale distribution channels to serve dealers and bulk buyers through online platforms.

What Drives Us

Vision, Mission & Values

Our Vision

To be India's most trusted travel goods brand — where every bag tells a story of reliability, and every journey begins with confidence in what you carry.

Our Mission

To provide travellers across India with the highest-quality bags and accessories that combine durability, functionality, and style — at a price that respects every budget — backed by over 55 years of product expertise and honest service.

Legacy & Trust

55+ years of earning customer confidence, one bag at a time.

Quality Without Compromise

Every product is selected for durability and performance.

Customer First

Retail, wholesale, or online — the customer experience always comes first.

Accessibility

All ranges of travel goods, for every type of traveller and every budget.

Continuous Innovation

Bridging offline legacy with digital-age retail for the modern Indian buyer.

Integrity & Respect

Committed to honest communication and dignified representation in everything we do.

What We Offer

Our Complete Product Range

From school bags to international travel luggage — everything a traveller needs, all under one roof.

Travel Backpacks

Laptop backpacks (15.6"), anti-theft bags, USB charging backpacks, 30L / 40L / 45L capacity bags.

Luggage & Trolleys

Hard & soft shell suitcases, trolley bags for domestic and international travel.

School & College Bags

Lightweight, ergonomic bags built for daily use by students of all age groups.

Trekking & Adventure

Heavy-duty backpacks designed for outdoor, camping, and trekking use.

Handbags & Accessories

Travel pouches, sling bags, duffle bags, organiser accessories, jute bags, and promotional bags.

Raincoats & Umbrellas

Durable raincoats and umbrellas for all ages — ideal for daily commute, travel, and outdoor use.

Wholesale Supply

Bulk supply to dealers and retailers across India with competitive pricing.

Leadership

The Person Behind the Legacy

MM
Mr. Mohammed Mohideen
Managing Director & Partner

With over five decades of expertise in the travel goods industry, Mr. Mohammed Mohideen has been the driving force behind New Jothi Stores LLP's enduring reputation. His vision to combine the trust of an established offline brand with the reach of modern e-commerce has positioned the company for continued growth in the digital era.

His forward-looking leadership is focused on expanding pan-India online and offline distribution, establishing a strong presence across multiple cities, and building a family of distinct brands crafted to serve diverse audiences — from everyday travellers to premium buyers — across every segment of the market.

Our Clients

Trusted by Institutions Across India

A brand passed down through generations of loyal customers — serving government bodies, corporates, banks, colleges, and individual buyers alike.

Government & Public Sector
India Post Indian Oil ONDC Tamil Nadu Forest Dept DMK ADMK TVK Congress
Corporates & Industry
L&T Tamil Nadu Business Forum
Banks & Financial Institutions
State Bank of India Indian Overseas Bank HDFC Bank
Universities & Colleges
Annamalai University Anna University SRM College ASSET College Crescent College Chittinadu College Gurunanak College Jain College JPR College MRG Engineering College Panimalar College Hindustan College

Under One Roof

Our Brands

From everyday travel essentials to premium luggage — New Jothi Stores brings you a family of trusted brands, each crafted for a distinct audience.

American Traveller
American Traveller
Since 2012

Premium travel gear for the modern explorer. Laptops bags, trolleys, and anti-theft backpacks built to travel with confidence.

americantraveller.in ↗
Jothi
Jothi
Since 1968

Our heritage brand — carrying the legacy of New Jothi Stores. Quality bags trusted by generations of Chennai families.

Heritage Brand · Est. 1968
Sky Carry
Sky Carry
Elevate Your Presence

Sleek, style-forward bags for the professional on the move. Where premium meets practicality.

Coming Soon
J-Bags
J-Bags
Everyday Essentials

Affordable, durable everyday bags for students and daily commuters. Quality you can count on, at a price that makes sense.

Value Range

Start Your Journey With Us

Shop our full range online, or reach out for wholesale enquiries. 55 years of trust — delivered to your doorstep.

Shop Now Contact Us
Registered Entity
New Jothi Stores LLP
Limited Liability Partnership
GST 33AAUFN0883C1Z7
Retail Brand
New Jothi Stores
Retail & Wholesale Store · Est. 1968
GST 33AARFN0527G1ZD

House of Traveling Goods · Chennai, Tamil Nadu, India