Introduction

American Traveller (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, use our digital services, or interact with us through communication platforms such as SMS, WhatsApp Business API, and RCS Messaging.

By accessing or using our website or services, you consent to the practices described in this Privacy Policy.

Information We Collect

a. Information You Provide

We collect personal information that you voluntarily provide, including:

• Full name, email address, phone number, billing and shipping address

• Order and transaction details

• Account login credentials

• Communication preferences and feedback

• Any information you provide while contacting customer support

b. Payment Information

We use secure, PCI-DSS–compliant third-party payment gateways to process payments.
Your card, UPI, or wallet details are not stored on our servers.

c. Automatically Collected Information

When you browse our website, we may automatically collect:

• IP address, browser type, and device details

• Page interactions, browsing duration, and referring URLs

• Cookies and analytics data

How We Use Your Information

Your information is used to:

• Process and deliver orders

• Manage your account and order history

• Send order confirmations, updates, and support messages

• Improve our products, website, and customer experience

• Communicate with you via SMS, WhatsApp, or RCS for transactional and marketing purposes (only with your consent)

• Comply with legal and regulatory requirements

Communication via SMS, WhatsApp Business API, and RCS Messaging

a. Purpose

We use SMS, WhatsApp Business API, and RCS Messaging for:

• Transactional messages — order confirmations, delivery updates, and payment alerts

• Account-related messages — OTPs, password resets, and verification

• Promotional messages — offers, discounts, and new product updates (only with your consent)

b. Consent and Opt-Out

• By sharing your mobile number, you consent to receive messages via SMS, WhatsApp, and RCS.

• You can opt out of promotional communications at any time by replying “STOP” or contacting us directly.

• Transactional or service messages (such as order and delivery updates) will continue even after opting out, as they are essential to service completion.

c. Third-Party Messaging Providers

We may use verified service providers or API partners (e.g., Meta, Google, SMS gateways) to send these messages.
We share only minimal data — such as your phone number and message details — and these providers are required to follow strict confidentiality and security standards.

d. Message Logging and Retention

• We retain message logs and delivery metadata (timestamps, message IDs, and delivery status) for analytics, customer service, and compliance purposes.

• Logs are deleted or anonymized after a limited period (usually within 12 months).

e. Security

All communications are encrypted where possible and transmitted securely through authorized providers.
Your information is protected with appropriate access controls and regular audits.

Information Sharing

We may share your data with:

• Service Providers: payment gateways, logistics partners, and messaging platforms

• Legal Authorities: when required by law or for regulatory compliance

• Business Partners: only with your explicit consent

• Successor Entities: in case of mergers, acquisitions, or business transfers

We do not sell, rent, or trade your personal data.

Data Security

We implement industry-standard security practices to safeguard your personal information:

• SSL encryption for all data transmitted via our website

• Secure servers protected by firewalls

• Controlled access to stored data

• Regular security testing and monitoring

However, please note that no online system is entirely secure.

Data Retention

Your personal data is retained only for as long as necessary to:

• Provide you with our services and support

• Fulfill legal and accounting obligations

• Resolve disputes or enforce agreements

When no longer required, we delete or anonymize your data securely.

Your Rights

You may:

• Request access to or correction of your personal data

• Withdraw consent for marketing communications

• Request deletion of your data (where legally applicable)

• Lodge complaints with relevant data protection authorities

To exercise these rights, please contact us at onlinenewjothistore@gmail.com.

Cross-Border Data Transfers

Data processed through global platforms (e.g., WhatsApp, RCS, or international payment providers) may be transferred outside India.
We ensure such transfers comply with Indian data protection standards and include appropriate safeguards.

Links to Third-Party Sites

Our website may contain links to external sites (e.g., courier tracking, payment portals, social media).
We are not responsible for their content or privacy practices — please review their policies separately.

Children’s Privacy

Our services are not intended for users under 13 years of age.
We do not knowingly collect personal data from minors.

Updates to This Policy

We may update this Privacy Policy periodically.
All updates will be posted on this page with a revised “Effective Date.”
Please review it regularly to stay informed.

Contact Us

For questions or concerns about this Privacy Policy, please contact:

Email: onlinenewjothistore@gmail.com
Address: American Traveller Ecomm Office,
Sadayappa Street, Seven Wells North, Mashan Chavadi,
George Town, Chennai – 600001, Tamil Nadu, India.

✅ Key Additions in This Version

• Added SMS alongside WhatsApp Business API and RCS Messaging

• Strengthened consent and opt-out clauses

• Enhanced message data security and retention practices

• Improved readability, formatting, and compliance tone